Who We Are
About The Advent Group
Helping companies navigate the complexities of selling to the defense industry.
Built on Intelligence. Focused on Results.
The Advent Group (TAG) helps companies navigate the complexities of selling products and services to the defense industry. Founded by LTC Jeff Cunningham, U.S. Army (Ret.), an experienced Army intelligence officer, TAG aligns each client's unique capabilities with relevant opportunities, including Commercial Solutions Openings (CSOs), Other Transaction Agreements (OTAs), Broad Agency Announcements (BAAs), and other emerging acquisition pathways.
Unlike traditional business development firms, TAG focuses your offerings on specific customer requirements — replacing a broad, unfocused approach with a disciplined strategy designed to improve results. Clients retain full control over the pricing of their products and services.
Our business model combines a modest monthly retainer with a commission on projects sold.
Leadership
LTC Jeff Cunningham, U.S. Army (Ret.)
Founder & Principal
SDVO Certified Small BusinessA decorated Army intelligence officer with decades of experience navigating the defense acquisition landscape, Jeff founded The Advent Group to bring the discipline and precision of military intelligence to defense market business development. His deep understanding of how the Department of War buys — and what it takes to win — is the foundation of every client engagement.
Get in touch with Jeff
jeff.cunningham@tag77now.comAcquisition Pathways
We Know How Defense Buys
Commercial Solutions Openings
Flexible acquisition vehicles that allow the Department of War to rapidly procure innovative commercial products and services.
Other Transaction Agreements
Non-traditional contracting mechanisms that streamline prototype and follow-on production agreements.
Broad Agency Announcements
Research and development solicitations that open doors for innovative technical solutions across the defense enterprise.
Small Business Innovation Research
Federally funded R&D programs that provide small businesses a direct path to defense contracts and commercialization.
Our Business Model
Aligned Incentives. Transparent Terms.
Monthly Retainer
A modest monthly retainer covers ongoing business development activity — market research, opportunity identification, and strategy development.
Commission on Results
We earn a commission on projects sold, aligning our success directly with yours. We win when you win.
Client-Controlled Pricing
You retain full control over the pricing of your products and services. TAG never dictates your margins.
Ready to Enter the Defense Market?
Reach out to Jeff directly to start the conversation.